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May 5, 2010

A Beginner’s Guide To Web Hosting

Filed under: webhosting — admin @ 10:39 am

For many people using the internet is a daily occurrence, whether it be for work or leisure, shopping or gaining information. While many of these people are confident in how to use the internet, and what it can do for them, there are also many people who have no idea of how it works, or what they would need to do to get their own website.

Every single website on the internet, be it the one page site of an individual or a huge, multi-page website of an international company, has the same principle behind them. In order for their website to be visible to the millions of internet users it must be displayed through the services of a web hosting company. Web hosting is basically the process of providing a service which enables your website to be viewed online. This can only be done by these service providers as it is only them who have computers, much like your own, which are directly connected to the internet. These computers are used solely to serve up websites onto the internet, lending them their official name of “servers”.

The web host will generally host many thousands of web sites and as such they require a very fast connection to the internet. They have a set amount of access to the internet, which they rent out to people who want their own online web site. As the internet has grown in popularity, the renting of space has become financially rewarding. As such, more companies are trying to get involved in it. You may find that you are dealing with the company that owns that main server directly, or you may find you are renting your space from a company who, in turn, are renting their space from a larger web hosting company. In this case, the server of the smaller company is linked to the server of the larger company, so it is the larger company who actually enable your website to be viewed online. It is really inconsequential to the website owner whether they are dealing with the main company directly or a smaller subsidiary as the end result is the same.

This information is just the basics of how the internet and web sites work. In order to have your own web site you need to do more than just rent space from a web hosting company. For example, you will need to create the site itself, either personally or by hiring the services of a professional. However, whatever you do to make your web site vibrant, attractive or interesting will be totally useless without ensuring you have paid a web hosting company to actually put it online for you.

2007 And Content Is Still King

Filed under: webhosting — admin @ 10:34 am

Now that you have created your website, there is still one very important element that has to be added. To put it simply, the visitors to your website are looking for one thing – information. There may be some people on this Information Superhighway that are strictly shoppers. However, for the most part, people are seeking information.

If you happen to be selling a certain product, you need to have content that is relevant to it. You need to concentrate on building a large audience for your articles. This will translate into more sales, which means more profit for you. However, if your content is not written correctly or really has no meaning, then your potential customer will simply try to find another site that meets his or her needs.

If you have a flair for writing, then writing your own content may be something for you to think about. It will definitely save you money but probably not time. It takes time to write a very good and convincing article. If you find that you are not cut out for writing your own content or that you just do not have the time, you may want to think about hiring a freelance writer to work for you. You may also want to think about purchasing speech recognition software. This will greatly reduce the amount of time it takes to complete an article.

You may also want to consider purchasing Private Label Rights’ or PLR articles. They can greatly enhance your website with excellent content. You can purchase these articles and then change them around to suit you and put your name to it. This is becoming a very hot selling item today.

You must also know that the content on your website has to be updated on a regular basis. You can write many articles all at once, but you just have to make sure that they are released on a regular basis. No one likes to see a website with stale content.

You must have good content to keep your visitors coming back to your website. Whether you write the content yourself or outsource the task fresh content is very important. As you can see, content is still King!

40 Million Web Hosting Providers To Choose From

Filed under: webhosting — admin @ 10:32 am

There is more then 40 Million web hoisting provider to choose from and all of them are thirsty for adding your business to their portfolio, in this situation how do you identify and distinguish the best from the worse web hosting providers.  Below I have highlighted some key point to Consider When Choosing a Web Hosting Provider.

Security

The security of your website is the most important thing to consider once your site goes live, you should be 100% confident that the technology that brings your web project to life is of the highest caliber and extremely secure.  If you set your website to process customer details and collect payments via the internet then you should consider a hosting provider who can provide you with a server which has encryption capabilities and the ability to set up a dedicated secure server if and when requested by you.

Server Space

Before you commit your self to a hosting provider, first consider the amount of disk space you will need to host your website, a reasonable amount is around 500 MB, to 1 GB disk space, which is sufficient enough for any small business, unless you are planning on running a software repository or an image gallery or a file sharing website. Web hosting providers offer their customers several hosting packages and many of the packages comes with un-necessary disk space for a very reasonable price in attempt to out perform their competitors in many cases I found hosting providers are cutting corners to bring it customers an excellent hosting package which only looks good on paper.

Reliability

The reliability of the hosting provider is crucial. The length of time they have been in business, their percent of uptime, reasonable uptime you should expect is at least 99.5% and their backup and data retrieval practices and policies.  Some hosting providers have multiple data centres, and some might even give you a choice of where your server will be at. Ideally, the closer the server is to you the better, as file transfers and interaction with the server will be at faster speeds. This might be a good question to ask the company on the phone call above.

Support

Technical support is something that should definitely be a part of a web hosting plan. Professional web hosting providers offer customers a support ticket system, this support system track all queries made by you and will automatically notify you via e-mail or SMS when your query get updated.  The support system also give you access to review the status of any tickets you have raised, set priorities and check response times.

PHP/CGI-Bin

No matter what type of site you are planning on running, chances are you will eventually need to install some type of CGI script. Whether it be a mailing list management script, contact form processor, or maybe even a fancy credit card processing script, your hosting account will need to allow you to install and run them. This requires access to a special folder on your server called “CGI-Bin”. Some hosting accounts will only allow you to use “pre-installed” scripts as a security measure. These are scripts that the owners of the company have installed and configured so that they know that they will work properly and not adversely affect their server’s performance. That may be all you need, but if you have the knowledge, it’s always nice to have the ability to install your own scripts and configure them to suit your individual needs. You should also be sure that the account you choose supports the language in which your scripts are written, such as PHP, Perl, etc.

17 Ways To Promote Your Online Business And Explode Your Sales!

Filed under: webhosting — admin @ 10:29 am

1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This’ll allow you to submit it to many.

2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.

3. Find out who your competition is. See what they do and then offer better products or service. It’ll be the reason why people buy your products and not theirs.

4. Sell your products or services to a specific niche market. Find groups or clubs that can benefit from your products or service. Try Boy Scouts, youth groups, elderly etc.

5. Test your advertising and marketing. You’ll save time, money and big headaches promoting the right offer to the right group of people.

6. Persuade visitors to buy your product by “becoming a fortune teller”. Tell them what’ll happen with their life in the future if they buy or don’t buy. This is a type of “reverse-testimonial” that works well.

7. Offer a free trial of your product for a set period of time. Don’t charge or bill them until they decide to buy it. This’ll take away any risks or questions that they may have.

8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites. Also, by having multiple website, your overall search ranking will improve.

9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing “e-mail announce lists” in any search engine.

10. Maximize the effectiveness of your banner ads. Don’t just use the same ad on every banner, use a variety to attract the greatest number of clickers. Make changes to the colors, logos, fonts etc, and figure out what works best.

11. Make your web site load much faster by cutting down on the number banner ads and start using more buttons. Button ads are also smaller and take up less space.

12. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.

13. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.

14. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.

15. Hold a “buy the most wins contest” on your web site. Tell people each monthly winner will get their entire purchase refunded.

16. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.

17. Put a testimonial page on your website. People LOVE to see themselves in print. Encourage customers to leave testimonials about the products & reward them with e-coupons towards future purchases.

12 Internet Millionaires Review: With Russell Brunson And Vincent James

Filed under: webhosting — admin @ 10:23 am

You are probably heard of 12 Month Internet Millionaires because Russell Brunson really launched the program excellently. It got first place on Clickbank in days and their ranking are literally off the chart.

So what do I think of 12 Month Internet Millionaire and it is really legitimate? I say if it is really legitimate because Russell Brunson stated the following to be true for the 28-year-old convicted felon, Vincent James:

“The Amazing Money-Making Secret of a 28-year-old Convicted Felon Who Earns More Money Per Year Than The CEOs of FedEx… eBay… Amazon.com… Time Warner… Apple Computer… McDonalds… Microsoft… Nike… Yahoo… Ford Motor Company… General Motors… and Goodyear COMBINED!”

I know that Vincent James is extremely rich, but that is one hyped up headline. Please read on before you come to a conclusion.

Remember what advertising was like before the internet?

It was all about advertising using Magazines, Newspapers, and TV. Many Internet Marketers nowadays thinks that offline advertisement is long gone and dead, right?.

Well, they’re WRONG!

Such ‘offline’ advertising tactics and methods did not actually crawl away into a corner and die with the advent of the World Wide Web.

Now we have the 12 Month Internet Millionaire project to prove it!

The stinking rich guy behind the project, the guy that I would guess is the 12 Month Internet Millionaire himself, literally earns more than the heads of half a dozen of the world’s top business corporations combined.

He once typed out a four page sales letter and, using offline advertising tactics, rather than those that are currently more prevalent online, he managed to get to a stage where he was earning $8 million A MONTH, from the sales of a $60 product!

That is just unbelievable and it sure as heck makes the 12 Month Internet Millionaire project one to watch.

For me, as an internet marketer, it is especially interesting seeing how this guy goes about doing this, simply because there is so much to be learned.

The competition online is just too hot, and that is why Vincent James manage to make so much money in a short amount of time.

And here’s the thing that really made me think about what I have heard so far of the 12 Month Internet Millionaire:

So much of what the guys behind it are doing is the stuff that our fathers and grandfathers were doing twenty, thirty, perhaps even forty years ago, but these guys have built a very modern ‘edge’ into the methods and marketing tactics that they are implementing.

The 12 Month Millionaire, despite its slightly ‘flashy trash’ title, ISN’T one of those hypes.

It does contain some very solid information about what offline marketing tactics will work in today’s marketplace, and those that will not.

It shows you that even if your business is 100% net based, you should still not ignore the possibilities of using offline marketing methodology, the stuff that did, after all, work pretty well for hundreds of years!

In conclusion, yes, I use offline advertising and marketing tactics already (and I do not mind telling you that some of my favorite tricks are in this 12 Month Internet Millionaires report!) The 12 Month Millionaire has taught me an awful lot more, as well as reminding me of a lot of stuff that I had basically forgotten over the years.

The 12 Month Internet Millionaire is really worth it for only 37 bucks and soon to go up, if you are interested in marketing your business in a different way and make more money.

11 Common Mistakes People Make When Creating Web Pages.

Filed under: webhosting — admin @ 10:19 am

1. Graphic Laden.

A web page should load in a reasonable amount of time. If you use too many graphics, or graphics that are not scaled and saved in the most efficient format, your pages will take longer to load. Impatient users may bail out and go to another site. Clean and fast should be the goal. You can usually make a very nice layout using HTML and CSS without the whole page being a sliced up graphic. Of course I’ve built sites for people who insisted on pages based entirely on graphics and in that case I usually try to get the Adobe Photoshop files from the graphic artist and slice them and save the slices myself. This way I can mix and match file formats. For example sections with few colors can be saved as gifs which are usually very small, especially if you tweak the number of colors. Sections that contain more colors or photographs work best as jpg image files. Mixing file types like this can cause some issues that you should be aware of: colors may not match exactly between a gif and a jpg. For example if you have a background color in both or some other object in the images of adjoining cells you may have trouble getting a gif and jpg to look seamless because of slight color shifts.

2. Color Choices.

Just because it looks cool to you doesn’t mean everyone will find it easy to read and appreciate your psychedelic color scheme. Try out your color choices on a mix of people before you get too far into your design.

Don’t turn people away just because they have trouble reading your site. There are colors for backgrounds and text that perform much better than others colors for some types of sites, do your research first!

3. Animated Graphics.

You want your visitors to concentrate on whatever your site is about. If your pages look like the arcade at an amusement park with animated gifs everywhere they may never get to the part of the site that you want them to, such as the “buy” button. A little animation goes a long way.

4. Flash Splash Screens.

Flash is big these days and very useful for a lot of tasks, however, one thing you should avoid is a big flash welcome page as the default page of your web site. Most people find it very annoying to sit through it, or to have to click a skip button.

5. Cross Browser Compatible Issues.

Always check out your site on the main browsers (Internet Explorer, Netscape, Firefox, Opera) a PC and Mac if possible. You’d be surprised how each web browser has its quirks. Sometimes a page will look really bad or completely wrong in one browser and you’ll have to spend time correcting the problem. But, you won’t know unless you test it… don’t rely on your visitors to tell you.

6. Broken Links.

This one should be obvious, check you site’s navigation and all the links occasionally. There are some tools available to do this for you if you have a really large site.

7. Disjointed Layout.

Make sure your site is easy to navigate. Have someone who’s not familiar with your site use your site. Ask them to purchase something, or find the page for sending in questions, etc. Watch them as they work. Listen to what they have to say and fix your site to make it work better.

8. Incomplete Contact Information.

Keep the contact information on your site is current and complete. Do this as soon as anything changes.

9. Text in Graphics to Make “Pretty Text” vs. Real Text.

Font styles are somewhat limited for web pages. Some people want their site to look really good with fonts like you can use in word processing packages. So how do you do that? You can make it in Adobe PhotoShop or another graphic package and save out your text as images. This works really well as far as looking good, however, because images are naturally larger than text, the pages will load slower. But, the biggest drawback is not size, it’s that you have your text, which tells what your site is about, locked up in images.

It’s not accessible to search engines that crawl web sites.

What does that mean? It means that if you’re relying on traffic to your site from search engines, you want real text, not images of text that only humans can read. If your site is not dependant on search engine traffic, then this may not matter other than the slower load time for the image laden pages.

10. Using Something Just To Be Using It.

When we remodeled our house, I wanted to use some stone somewhere. Our contractor kept saying that if we did, it would look like we used stone just to use some stone; it wouldn’t look natural like a house designed from the start with stone. The same is true of web sites. Don’t use flash, or background sounds, or videos that automatically load and start playing, or JavaScript that opens 900 windows. Only use those things when they are necessary, don’t use them just because you may know how and want to show off.

11. Not Updating the Site.

As things change you should modify your site to reflect those changes. As you add new products or announce new products, you should add them to your site. As people change in your organization, you should update your site.

Put a blog on your site and update it every day or so. Your web site can be a tremendous asset in your marketing toolkit, but only if it’s kept current and fresh.

Use this list of items to make your web site better and more enjoyable for your visitors.

10 Viral Marketing Strategies To Try

Filed under: webhosting — admin @ 10:15 am

Viral advertising and viral marketing are popular means of allowing people to freely pass along or distribute your free product, service and / or information to others. The main viral concept is that you include your targeted ad with the freebie so that hopefully a percentage of the recipients will read your ad and order paid products and services from you at some point in the future.

To help you kick start some viral campaigns, here are 10 viral marketing strategies:

1. Give other people the right to reprint your articles. They can use them on websites, in ecourses, guides, ezines, print newsletters, magazines, reports, ebooks and more, so in your resource box or byline at the end of the article, include permission for others to reprint the piece, keeping the resource box intact.

2. Set up an online forum or discussion board with your banner ad at the top and share it with others who do not have anything similar for their sites. Invite forum subscribers to link up in a similar manner.

3. Create and package a special report, an ebook, learning series or other item from time to time, and insert your ads in all of them. Invite your clients, prospects and others to include these specials as freebies or free bonuses for their own clients, prospects, members and others.

4. Set up free web sites on your server and include your company banner with link somewhere on the page for promotions. Then give away the free space, requiring people to keep your banner ad in place in exchange for the hosting service at no charge.

5. Set up a free link directory. Then invite others to add their links to your directory in exchange for a return a link back to your directory site.

6. Offer some type of free online service like free 5-minute consulting sessions or e-mails, search engine, domain or RSS submissions, etc. Then invite others to share these services with their subscribers, website visitors and others.

7. Create or outsource the creation of new software. Brand it. Then invite people to give it away free to others.

8. Create or outsource the creation of some awesome web site templates and / or graphics. Brand them. Then invite people to use them and give them away free to others.

9. Create or outsource the creation of an ebook, report or other info product. Brand the content with your ads. Then invite others to insert their own free ads in exchange for promoting the item(s) to their lists, in their ezines, on their websites, etc.

10. Once again, create or outsource the creation of an ebook, report or other info product. And brand the content with your ads. This time simply give the item(s) away, and invite recipients to also give the item(s) away.

So kick start your own viral campaigns. See what works best for your products and services, and then repeat accordingly with new campaigns all year long to keep a healthy flow of leads coming your way.

10 Tips For A Successful Ppc Ad Campaign

Filed under: webhosting — admin @ 10:12 am

1. When first starting out in the PPC search engines keep your bids close to $0.10 and never pay over $0.30 until you gain more experience. If you find yourself to low on certain keywords, just drop them and add more until you get your desired spots. Once you find a winner, raise your bids to get more traffic.

2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.

3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.

4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.

5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.

6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.

7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.

8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.

9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.

10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.

10 Reasons To Look At The People Building NLP And Hypnotherapy Website

Filed under: webhosting — admin @ 10:09 am

1.People Building NLP and Hypnotherapy Training run a free NLP and Hypnotherapy event. Perfect for meeting NLP and Hypnotherapy practitioners for those who are interested in receiving therapy, for those who want to understand more about the subjects or for those who are interested in doing some training in NLP and Hypnotherapy.

2.People Building NLP and Hypnotherapy Training, are, for a limited time only, offering a Free Life Coaching session for everybody that visits their website www.peoplebuilding.co.uk. The free coaching session will last 1 hour and will be undertaken by a qualified NLP Practitioner, who can introduce you to the many change techniques that will inspire and motivate you to take the necessary action in your life.

3.People Building NLP and Hypnotherapy Training, have on their website a selection or questionnaires to really get you familiar with who you are. Do you think mostly like a man or a woman? Do you use your Visual, Auditory or Kinaesthetic sense the most? Are you fulfilled in all areas of your life or is life a bumpy rid for you?

4.Every fortnight, you can receive a free motivational newsletter from People Building NLP and Hypnotherapy Training. It contains Hypnotherapy and NLP articles, Facts about the subjects, motivational quotes, jokes and information on our forthcoming trainings.

5.People Building NLP and Hypnotherapy Training have launched on their website www.peoplebuilding.co.uk, an interactive petition and they want you to take part. If you believe in the power of the mind and believe that tools such as hypnotherapy and NLP should be available on the NHS, The sign their petition, and get your friends to sign it too. When they have received 5000 names on the petition, they will send it off to the health minister for consideration. Things can happen with people power.

6.People Building NLP and Hypnotherapy Training are very proud of their recently revamped website, so much so, they want you to contribute to the wealth of resources they have. They want to keep evolving, and as such, invite you to read and contribute to the articles on their website. They are working to ensure that everything you need to know about Hypnotherapy and NLP are featured on their site in some way.

7.People Building NLP and Hypnotherapy Training are part of a huge network within alternative therapy, this is why if you know about a good site that could be related to us, they’d like to know about it so that they can feature a link to them on their website.

8.For a limited time only, People Building NLP and Hypnotherapy Training are offering a free relaxation CD to everyone who refers a friend to their site. The CD is the ultimate chill-out and is a must- listen- to for every lunch break.

9.The guys at People Building NLP and Hypnotherapy Training have gone through the curious stage, undertaken the trainings required and achieved their qualifications. Now they want to share with you the books that inspired them to learn and gave them the knowledge to pass their qualifications. You must take a look.

10.Lastly, the reason why you must take a look at People Building NLP and Hypnotherapy Training’s website is because they want to know if you like it. They want their site to be friendly and informative, interesting and creative. That’s why they’re asking you to contact them at contact@peoplebuilding.co.uk so that you can tell them what they could do even better.